notes
What we are reading, what we got wrong, and the occasional argument about why a company does not need a mascot.
How Working Constraints Improve Creative Output
Unlimited possibility paralyzes. The strongest creative work tends to emerge from tightly constrained briefs.
from the back of the file
the quarterly
One note at the end of each season: what shipped, what we learned, and whether a slot has opened. No offers, no forwarding, no second list.